New chapter Zuiver Group

We are celebrating our 25th anniversary this year. With a quarter of a century on the clock, it is time for a new chapter. Where brand building and partnership with dealers are our focus. We will reduce the brand portfolio from four to two brands and focus on Zuiver and Dutchbone, the two biggest and best-known brands, along with the white label collection.   
We have worked hard on the foundation of our business in recent years and are ready for the next chapter. And so, as a brand house, as Zuiver Group, we are prepared for the next 25 years. 

Integration of Banne into Zuiver  
When joining forces, you make more impact and arrive at sustainable design solutions is certain. With this in mind, we introduced Banne in 2020. After three years of gaining experience in circular product design, Banne will be integrated in Zuiver. The knowledge and experience gained on circular design principles can be implemented in Zuiver on a larger scale to make more impact. This leads to a further deepening in the sustainability of the collection.  

From the end of 2023, the Banne collection will sell as Zuiver through selected retailers and Zuiver.com. During the Open Days in June, we will proudly present which Banne designs will be integrated into the Zuiver collection. 

Bold Monkey
Introduced in 2018, Bold Monkey found its way to interior lovers who appreciate fun, colour and one-of-a-kind furniture. For reasons of focusing on our two biggest brands and responding to the current market situation, we have decided it is time for a new chapter, one without Bold Monkey. All options are currently being explored. We are reflecting on the future of Bold Monkey and are open to talks with external parties who can further develop the brand with more focus. 
For now, nothing will change for dealers and consumers, and the webshop will keep its digital doors open. 

Next Monday, 29 May, the news will also be shared with relevant press. Naturally, we wanted to be the first to share the news with you, our highly valued partner. We look forward to the next 25 years together, with you as our dealer, and we hope to see you at our Open Days for a festive kick-off for our next chapter.  

Do you still have questions? For these, we would like to refer you to your account manager.